Scratching your head can be a sign of deep thought and intelligence. It also can be a sign of a persistently itchy scalp. If you are scratching your head so much that people assume you’re a genius it might be time to do something about that itchy, flaking, inflamed scalp. Ask any person with psoriasis how many times a day they scratch their heads, and the answer is likely to be so many times they have lost count. If you’re tired of putting on your best impression of the thinker, mix a scoop of these organic flakes into your favorite drink each day to reduce itchiness, flaking, and redness.